Hint: it’s not announcing your funding. — Getting your start-up funded at pre-seed or nailing that Series B are both awesome achievements for a company and its founders. You’ve either demonstrated the potential of your hockey-stick idea or scaled up from a few customers to thousands or even millions. Cake and booze at the office are quite…

Founders, CEOs, marketing or PR execs — here’s a simple (although not easy) process to creating key messages for your company.